How Much Do Tech Sales Reps Make?

Sales reps are the face of the company and play a critical role in customer acquisition. But how much do they make? We break it down by experience level and company size.

Checkout this video:


Sales Rep Salaries

On average, tech sales reps make about $50,000 per year. However, the salary for a tech sales rep can range from $40,000 to $80,000 per year, depending on experience and other factors. The average salary for a tech sales rep with 5 years of experience is $60,000 per year.

Base Salary

The average base salary for a tech sales rep is $85,000, according to Glassdoor. The base salary can range from $50,000 to $100,000 or more, depending on the company, position, and location. In addition to the base salary, tech sales reps may be eligible for commission, bonuses, and other incentives.


In tech sales, there are two types of commission: draw against commission (DAC) and straight commission. DAC allows you to receive a salary (or draw) even when you’re not making sales, which can be helpful when you’re getting started or ramping up in your career. Once you start making sales, the company will deduct what you’ve earned from your salary, and you’ll only receive commissions on top of that. With straight commission, however, you won’t receive any salary unless or until you make a sale.


In addition to a base salary, tech sales reps typically receive a commission for each sale they make. Commissions vary depending on the company and product, but they typically range from 5-20% of the deal. For example, if a sales rep sells a $100,000 deal, they might receive a $10,000 commission (10% of the total deal). In most cases, commissions are paid out monthly.

In addition to commissions, many tech companies also offer bonuses. Salesbonuses are often awarded for meeting (and exceeding) quotas or hitting other key performance indicators (KPIs). These bonuses can be significant — some companies offer bonuses that are equal to 1-2 months’ salary. For example, if a sales rep has a quota of $1 million and they hit it, they might receive a bonus of $20,000-$40,000. Bonuses are typically paid out quarterly or annually.

Sales Rep Experience

Sales reps with 1-3 years of experience make an average base salary of $54,000 per year. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $54,000 to $79,000 with the average total cash compensation of $66,000.


Sales representatives who are new to the tech industry can expect to earn a lower salary than those with more experience. The median salary for an entry-level tech sales rep is $50,000, according to Paysa, a salary information website. However, entry-level reps at some companies can earn significantly more. For example, the starting salary for sales reps at Oracle is $70,000, according to


Mid-level sales reps can expect to make between $60,000 and $85,000 per year. Sales reps at this level have typically been with the company for a few years and have closed a number of deals. They are expected to hit their quotas and may be given additional responsibility such as managing a small team of sales reps.


Senior-level tech sales reps can make a very good salary, especially if they have a lot of experience and are able to close high-value deals. In general, senior-level tech sales reps can expect to make salaries in the range of $80,000 to $120,000 per year. The exact amount will depend on factors such as the company they work for, the products they sell, and their own personal skills and abilities.

Sales Rep Skills

Sales representatives have a variety of skills that they use to persuade customers to purchase a product or service. They must be able to listen to customer needs and desires, understand the features and benefits of the products and services they are selling, and be able to effectively communicate this information to the customer.

Technical Skills

When it comes to the technical skills that are required for the job, sales representatives need to have a firm understanding of the products they are selling. In addition, they should be able to articulate the features and benefits of the products in a way that is easily understood by potential customers. They should also be familiar with the competition and be able to explain why their products are better.

In addition to product knowledge, sales representatives also need to have excellent communication and presentation skills. They need to be able to build Rapport with potential customers and establish trust quickly. They should also be comfortable making cold calls and handling objections.

Finally, sales representatives must be able to work well under pressure and meet deadlines. They need to be self-motivated and able to stay organized in a fast-paced environment.

Sales Skills

As a sales representative, you will need to have strong communication, negotiation, and customer service skills. You will also need to be able to work well under pressure and meet deadlines.

Some companies may require you to have a specific skill set or knowledge base, such as experience with a certain type of software or a certain industry. If you are selling products that require special training, such as medical equipment, you will need to complete a training program before you can begin working.

In general, sales representatives are paid either a salary or an hourly wage, plus commission. Commission is based on the number of products you sell, so the more you sell, the more money you can make. Some companies also offer bonuses and other incentives for sales representatives who meet or exceed their sales goals.

Interpersonal Skills

In order to be successful in sales, you need to have strong interpersonal skills. This means being able to effectively communicate with people, build relationships, and understand what motivates them.

Tech sales reps need to be able to quickly build rapport with potential customers and establish trust. They also need to be able to understand customer needs and pain points, and match them with the right product or solution.

Finally, tech sales reps need to be persuasive. They need to be able to clearly articulate the value of their product or solution, and overcome objections from customers.

Scroll to Top